MARKET DEVELOPMENT

MARKET DEVELOPMENT

Baseball great, Roger Maris, is credited with asserting, “You hit home runs not by chance but by preparation.” We at Watermark know this is as true for business as it is for sports. Have you got an idea for a new product or are you ready to extend your product into new markets? We can help. Let us put our resources and relationships to work to help you conduct a thorough analysis of the opportunity and establish a solid plan of attack—before you jump in.

Industry & Market Analysis

Our analysis includes conducting primary and secondary research into the following areas:

• Business Environment factors
• Demand
• Regulation
• Trends
• Competition & Substitution
• Buyers & Suppliers
• Segmentation

Pricing Strategy

Our pricing strategy development includes consideration of the following:

• Establishing pricing and positioning objectives
• Analysis of perceived customer value and costs
• Review of competition
• Review of pricing methods

Business Development Planning

We help you jumpstart your business development through:

• Goal establishment process development
• Gating process development
• Pipeline tool creation and maintenance

For more information, please contact us